‘It’s all about style not trends and designing clothes that last for more than just a season.’
It is during the design stage that the life span of a garment is determined. Our design team takes inspiration from the eternal beauty of nature, art, traveling and people, and choose the finest materials. We want you to fall in love with and wear our pieces beyond a season, because sustainability essentially means longevity.
A lot of fabric is wasted during the development and production process. Smart design can reduce this wastage. We strive to get it right from the start, investing a lot of time and thought in the development process to reduce the number of prototypes needed, and try to minimise fabric leftovers when creating our patterns.