Creating Change Together

Creating Change Together

gitti x IVY & OAK

When two talented female entrepreneurs from Berlin come together, their potential is limitless. Introducing the new collaboration of Jennifer Baum-Minkus, founder of beauty start-up gitti, and Caroline Gentz, founder of IVY & OAK, this collaboration will undoubtedly create a true spark.

When starting their companies, both founders were driven by the importance to create change and impact through sustainable solutions. Now, gitti with its water-based vegan nail polish is turning the beauty market upside down in alliance with IVY & OAK, who with sustainability as a core value, are changing the fashion industry for the better. Both ventures have a mission and believe that by following it together, a huge difference will be realised.

Inspired by the adage “creating change together”, this collaboration will launch three exclusive nail colors in late May: Toffee, Super Pink, and Mandarin Red. This hue trio, part of the IVY & OAK Spring/Summer 2020 palette, will brighten your nails in the most beautiful way. The exclusive release is natural, unique and motivated by the shared values: sustainability, fairness, and empowerment.

The collaboration of Jenni and Caroline shows that fairness, harmony and creativity are the best way forward – especially in light of recent circumstances, solidarity and community have become more important than ever.

Creating Change Together

Creating Change Together

gitti x IVY & OAK

When two talented female entrepreneurs from Berlin come together, their potential is limitless. Introducing the new collaboration of Jennifer Baum-Minkus, founder of beauty start-up gitti, and Caroline Gentz, founder of IVY & OAK, this collaboration will undoubtedly create a true spark.

When starting their companies, both founders were driven by the importance to create change and impact through sustainable solutions. Now, gitti with its water-based vegan nail polish is turning the beauty market upside down in alliance with IVY & OAK, who with sustainability as a core value, are changing the fashion industry for the better. Both ventures have a mission and believe that by following it together, a huge difference will be realised.

Inspired by the adage “creating change together”, this collaboration will launch three exclusive nail colors in late May: Toffee, Super Pink, and Mandarin Red. This hue trio, part of the IVY & OAK Spring/Summer 2020 palette, will brighten your nails in the most beautiful way. The exclusive release is natural, unique and motivated by the shared values: sustainability, fairness, and empowerment.

The collaboration of Jenni and Caroline shows that fairness, harmony and creativity are the best way forward – especially in light of recent circumstances, solidarity and community have become more important than ever.

Beautiful & mindful

Beautiful & mindful

3 EASY STEPS

STEP 1
Start with a thin layer of the gitti base coat. This is especially important when applying an intense color like the gitti x IVY & OAK mandarin red.

STEP 2
Apply one or two layers of your favorite nail color. One layer is normally enough, but you can apply a second layer for an opaque finish.

STEP 3
Apply a thin layer of the gitti top coat to make the nail polish last for 2-3 days (based on nails and application, the nail color might last longer). You can always apply an extra layer of topcoat for a shiny finish.

3 EASY STEPS

STEP 1
Start with a thin layer of the gitti base coat. This is especially important when applying an intense color like the gitti x IVY & OAK mandarin red.

STEP 2
Apply one or two layers of your favorite nail color. One layer is normally enough, but you can apply a second layer for an opaque finish.

STEP 3
Apply a thin layer of the gitti top coat to make the nail polish last for 2-3 days (based on nails and application, the nail color might last longer). You can always apply an extra layer of topcoat for a shiny finish.

AVOID CONTACT WITH HOT WATER FOR TWO HOURS AFTER APPLICATION, USE COLD WATER INSTEAD. PLEASE DO NOT SHAKE YOUR GITTI NAIL COLOR SINCE IT CAN GENERATE SMALL AIR BUBBLES. CLEAN THE EDGE OF THE BOTTLE TO KEEP THE NAIL POLISH FRESH.
AVOID CONTACT WITH HOT WATER FOR TWO HOURS AFTER APPLICATION, USE COLD WATER INSTEAD. PLEASE DO NOT SHAKE YOUR GITTI NAIL COLOR SINCE IT CAN GENERATE SMALL AIR BUBBLES. CLEAN THE EDGE OF THE BOTTLE TO KEEP THE NAIL POLISH FRESH.
ENJOY YOUR GITTI X IVY & OAK MANICURE. YOUR NAILS AND THE ENVIRONMENT WILL THANK YOU!
ENJOY YOUR GITTI X IVY & OAK MANICURE. YOUR NAILS AND THE ENVIRONMENT WILL THANK YOU!

SHOP ALL COLOURS

SHOP ALL COLOURS