Creating Change Together
Creating Change Together
gitti x IVY & OAK
When two talented female entrepreneurs from Berlin come together, their potential is limitless. Introducing the new collaboration of Jennifer Baum-Minkus, founder of beauty start-up gitti, and Caroline Gentz, founder of IVY & OAK, this collaboration will undoubtedly create a true spark.
When starting their companies, both founders were driven by the importance to create change and impact through sustainable solutions. Now, gitti with its water-based vegan nail polish is turning the beauty market upside down in alliance with IVY & OAK, who with sustainability as a core value, are changing the fashion industry for the better. Both ventures have a mission and believe that by following it together, a huge difference will be realised.
Inspired by the adage “creating change together”, this collaboration will launch three exclusive nail colors in late May: Toffee, Super Pink, and Mandarin Red. This hue trio, part of the IVY & OAK Spring/Summer 2020 palette, will brighten your nails in the most beautiful way. The exclusive release is natural, unique and motivated by the shared values: sustainability, fairness, and empowerment.
The collaboration of Jenni and Caroline shows that fairness, harmony and creativity are the best way forward – especially in light of recent circumstances, solidarity and community have become more important than ever.
Creating Change Together
Creating Change Together
gitti x IVY & OAK
When two talented female entrepreneurs from Berlin come together, their potential is limitless. Introducing the new collaboration of Jennifer Baum-Minkus, founder of beauty start-up gitti, and Caroline Gentz, founder of IVY & OAK, this collaboration will undoubtedly create a true spark.
When starting their companies, both founders were driven by the importance to create change and impact through sustainable solutions. Now, gitti with its water-based vegan nail polish is turning the beauty market upside down in alliance with IVY & OAK, who with sustainability as a core value, are changing the fashion industry for the better. Both ventures have a mission and believe that by following it together, a huge difference will be realised.
Inspired by the adage “creating change together”, this collaboration will launch three exclusive nail colors in late May: Toffee, Super Pink, and Mandarin Red. This hue trio, part of the IVY & OAK Spring/Summer 2020 palette, will brighten your nails in the most beautiful way. The exclusive release is natural, unique and motivated by the shared values: sustainability, fairness, and empowerment.
The collaboration of Jenni and Caroline shows that fairness, harmony and creativity are the best way forward – especially in light of recent circumstances, solidarity and community have become more important than ever.
Beautiful & mindful
Beautiful & mindful
3 EASY STEPS
STEP 1
Start with a thin layer of the gitti base coat. This is especially important when applying an intense color like the gitti x IVY & OAK mandarin red.
STEP 2
Apply one or two layers of your favorite nail color. One layer is normally enough, but you can apply a second layer for an opaque finish.
STEP 3
Apply a thin layer of the gitti top coat to make the nail polish last for 2-3 days (based on nails and application, the nail color might last longer). You can always apply an extra layer of topcoat for a shiny finish.
3 EASY STEPS
STEP 1
Start with a thin layer of the gitti base coat. This is especially important when applying an intense color like the gitti x IVY & OAK mandarin red.
STEP 2
Apply one or two layers of your favorite nail color. One layer is normally enough, but you can apply a second layer for an opaque finish.
STEP 3
Apply a thin layer of the gitti top coat to make the nail polish last for 2-3 days (based on nails and application, the nail color might last longer). You can always apply an extra layer of topcoat for a shiny finish.
